Innovative Investing Platform

The FinTech industry has opened new doors to an untapped market of a group of investors who lack financial resources and services. I worked on a project for a brokerage firm that explored an innovative way of investing for people who had low to moderate levels of financial literacy. The platform was modeled after a familiar online shopping experience. It was approved for development in early 2018, and a minimum viable product was released to a limited number of users just one year later. I was one of two UX designers on a team of 11 professionals dedicated to building this platform.