The International Telecommunication Union (ITU) is the United Nations specialized agency for information and communication technologies. May 17, 2015 marked ITU's 150th anniversary since the signing of the first International Telegraph Convention and the creation of the International Telegraph Union.
As part of their communications strategy, they ran an anniversary campaign to commemorate and celebrate 150 years of innovation. My job was to design an engaging mobile application that showed anniversary-related events and its details, while keeping users informed of the history and work of ITU.
First, I had to identify who the users were going to be, and how they would use the application. The business requirements were quite broad in scope, which meant that there were many different types of users - each with goals of their own.
I sent around a survey and received 11 responses showing how people felt about similar event-based applications.
The results showed that most people wanted to download event-based mobile applications to help them stay informed and engaged throughout events.
I also conducted three sets of competitive analysis to see what similar applications looked like and how they behaved: Applications for specific events, applications for discovering events, and applications for anniversaries.
The most commonly found features in all three categories were: about us, contact us, calendar of events, news and stories, and a social component.
Additional to the common features found in event-based applications, the client wanted to add a game feature quizzing users on ITU related trivia in order to increase ITU's awareness and participation of its users.
I started designing the first iteration of wireframes in low fidelity. It was important to get the conceptual designs right by the client. As the project progressed, the quiz element became one of the more valued features.
Once I started designing the wireframes in higher fidelity, it was time to ask people for feedback. I conducted an A/B test on 5 people to see what navigation style made most sense to the participant. The majority of users chose option B, as the hamburger menu icon placement felt natural.